{"id":20202,"date":"2026-04-19T09:51:10","date_gmt":"2026-04-19T09:51:10","guid":{"rendered":"https:\/\/www.audes.com\/stg\/?p=20202"},"modified":"2026-04-24T10:53:44","modified_gmt":"2026-04-24T10:53:44","slug":"online-il-nuovo-e-commerce-abarth-sviluppato-da-audes-group","status":"publish","type":"post","link":"https:\/\/www.audes.com\/stg\/online-il-nuovo-e-commerce-abarth-sviluppato-da-audes-group\/","title":{"rendered":"Online il nuovo e-commerce Abarth sviluppato da Audes Group"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” scene_position=”center” constrain_group_1=”yes” top_margin=”7%” constrain_group_7=”yes” bottom_margin=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Abarth lancia il nuovo e-commerce con Audes Group: AI, collezioni genderless e un nuovo sistema di brand<\/h2>\n

 <\/p>\n

Abarth rinnova la propria presenza digitale con il lancio del nuovo e-commerce ufficiale, sviluppato in collaborazione con Audes Group. Un progetto che segna un\u2019evoluzione significativa nel posizionamento del brand, sempre pi\u00f9 orientato a un linguaggio contemporaneo, fashion e internazionale.<\/p>\n

Non si tratta di un semplice restyling, ma della costruzione di un sistema integrato che connette prodotto, identit\u00e0 e distribuzione.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” scene_position=”center” constrain_group_1=”yes” top_padding_phone=”0px” constrain_group_5=”yes” bottom_padding_phone=”0px” top_margin=”7%” constrain_group_7=”yes” bottom_margin=”7%” top_margin_phone=”0px” constrain_group_11=”yes” bottom_margin_phone=”0px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”20203″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” scene_position=”center” constrain_group_1=”yes” top_margin=”7%” constrain_group_7=”yes” bottom_margin=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\n

Un progetto che va oltre il merchandising<\/span><\/strong><\/p>\n

Audes Group ha curato l\u2019intero sviluppo del progetto, dalla definizione delle collezioni fino alla progettazione e realizzazione della piattaforma e-commerce, integrando contenuti, user experience e strategia.<\/p>\n

Il risultato \u00e8 un ecosistema digitale pensato per supportare la crescita del brand, migliorare la conversione e rafforzare la relazione con un pubblico sempre pi\u00f9 ampio e trasversale.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” scene_position=”center” constrain_group_1=”yes” top_padding_phone=”0px” constrain_group_5=”yes” bottom_padding_phone=”0px” top_margin=”7%” constrain_group_7=”yes” bottom_margin=”7%” top_margin_phone=”0px” constrain_group_11=”yes” bottom_margin_phone=”0px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30px” custom_height_phone=”3%”][image_with_animation image_url=”20210″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][divider line_type=”No Line” custom_height=”30px” custom_height_phone=”3%”][\/vc_column][vc_column left_padding_desktop=”6%” right_padding_desktop=”14%” constrain_group_1=”yes” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][divider line_type=”No Line” custom_height=”30px” custom_height_phone=”3%”][vc_column_text css=”” text_direction=”default”]Collezioni genderless e nuovo posizionamento<\/strong><\/p>\n

Il nuovo store riflette l\u2019evoluzione di Abarth, che negli ultimi anni ha aggiornato la propria identit\u00e0 visiva e il proprio linguaggio, avvicinandosi a una dimensione pi\u00f9 lifestyle.<\/p>\n

Le collezioni presentate sono genderless, progettate per un pubblico globale e in linea con un\u2019estetica contemporanea, capace di dialogare con le nuove generazioni.<\/p>\n

 <\/p>\n

La campagna AI: un nuovo linguaggio visivo<\/strong><\/p>\n

A completare il progetto, Audes Group ha sviluppato la prima campagna visual interamente realizzata con intelligenza artificiale per il brand.<\/p>\n

Gli outfit e gli indossati digitali, costruiti attraverso un processo creativo e tecnologico integrato, permettono di esprimere un\u2019estetica forte e distintiva, rafforzando il posizionamento di Abarth nel punto di incontro tra automotive e fashion.[\/vc_column_text][divider line_type=”No Line” custom_height=”30px” custom_height_phone=”3%”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”column_reverse” scene_position=”center” constrain_group_1=”yes” top_margin=”7%” constrain_group_7=”yes” bottom_margin=”7%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30px” custom_height_phone=”3%”][vc_column_text css=”” text_direction=”default”]Audes Group come partner strategico<\/strong><\/p>\n

Questo progetto rappresenta un esempio concreto dell\u2019approccio Audes: non solo design e produzione, ma sviluppo di sistemi completi in grado di generare valore reale per il brand.<\/p>\n

Dalla strategia al prodotto, dai contenuti alla distribuzione, ogni elemento \u00e8 progettato per lavorare insieme e costruire risultati misurabili.<\/p>\n

 <\/p>\n

Il nuovo e-commerce \u00e8 online<\/strong><\/p>\n

Il nuovo store Abarth \u00e8 ora online, con collezioni pensate per tutti gli appassionati del brand dello Scorpione.[\/vc_column_text][divider line_type=”No Line” custom_height=”30px” custom_height_phone=”3%”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line” custom_height=”30px” custom_height_phone=”3%”][image_with_animation image_url=”20217″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][divider line_type=”No Line” custom_height=”30px” custom_height_phone=”3%”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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